Thursday, June 14, 2012

Homegrown Foodie

Okay, this post is officially way overdue! I meant to post it literally two months ago, but as you can see that didn’t happen. With Erik’s dad passing and putting our house on the market, those two months have flown by. And as I sat here realizing it was about time I posted a new blog post, I remembered that this treasure was sitting in my drafts just about ready to go.

So without further ado … a recap of an awesome KC event we went to about two months ago now …AIGAKC_HGFoodie_Poster_400_px618px_web_R
AIGA KC Homegrown Foodie

I can’t even remember how I heard about this event, but as soon as I did, we were going! It featured awesome panelists and delicious samples from an impressive lineup of very talented people. An awesome mix of food and design.

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This event was put on by AIGA KC and was all about “where creativity and cuisine converse”. It focused on a discussion about the creative process behind designing for and about all things food.

The panelists included:
  • Brent Anderson, Creative Director of Stir Branding
    • Brent talked about how just because you have a logo, does not mean you automatically have a brand. Instead, he said there are two elements to successful branding: surprise and delight. You can check out some of Stir Branding’s surprise and delight on their website. They’ve worked with places such as Julian, Lulu’s, Christopher Elbow, Boulevard, and Glace
  • Christopher Elbow, Artisan Chocolates
    • Christopher Elbow told us about his own story starting out in the chocolate business and how branding reached out far beyond their logo and into things like the design, aesthetics and feel of their store fronts and packaging. It doesn’t take much to see their success, just take a look inside Christopher Elbow, it’s certainly something special!
  • Payton Kelly, Creative Director of Boulevard Brewing
    • It was interesting hearing what goes into the design and creation of different Boulevard beers. We got to hear the story behind their Tank 7 ale, and a fun fact, Payton has designed each and every different label in the Boulevard line.
  • Jennifer Roe & Joe Wilper, Editor and Creative Director from Tastebud Magazine
    • Jennifer and Joe talked about how Tastebud Magazine began, and how their cover is designed each month to focus on the large, beautiful cover photo. It’s simple, and makes a big statement.
  • Lindsay Laricks, Owner of Fresher than Fresh and Little Freshie
    • It’s nothing new how much we love Fresher Than Fresh snow cones … I’ve only blogged about them about a million times, ha. I love what Lindsay has done and is doing and it was great to hear some background on her beginnings. She is the genius behind Little Freshie that just opened this May and that I mentioned here!
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Along with that, the night featured tasty samples from Christopher Elbow Artisan Chocolate and Fresher than Fresh as well as a bar and Good You food truck on hand.

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Erik and I both thought it was an awesome discussion, and we’re really glad we went.  We’ve thought and talked many times about contributing to the KC food scene some day in some way, so it’s great to hear how others started out and some things they learned along the way.

homegrown  foodie

Perhaps one of these days life will settle down a bit and I will post more often with more recipes but until then …

Have a great rest of the week!


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